For over a century, CAA Niagara has been a trusted partner in the Niagara community—growing and evolving to meet the needs of our Members while staying true to our mission. What started as a small auto club has become a dynamic, Member-focused organization serving over 157,000 Members across roadside assistance, travel, insurance, and driver education.
At CAA Niagara, we pride ourselves on being more than just a roadside assistance provider. Over the years, we’ve expanded to better serve our Members, adding valuable new programs and partnerships that make life easier and travel safer.
Two of our most significant milestones in recent years have been the acquisitions of Niagara Airbus in 2022 and AAPEX Driving Academy in 2023. These additions strengthened our role as a comprehensive mobility partner, helping Members and the Niagara community access safe driving education and seamless travel solutions.
As we continue to evolve, it’s important that our brand reflects this growth. Our refreshed identity is a symbol of our commitment to Moving Niagara forward, every single day—while staying deeply connected to our roots.
The most visible change is our updated brand identity, which includes refreshed logos for CAA Niagara, Niagara Airbus, and AAPEX Driving Academy. These new designs create a cohesive look across our services while ensuring that each retains its unique heritage.
You’ll start seeing these changes rolled out over the next few months in our branches, on our fleet vehicles, and throughout the community. But while our look is evolving, our mission remains the same: to provide trusted services that deliver quality, reliability, and peace of mind.
This brand refresh isn’t just about a new logo or updated signage—it’s about the people who make CAA Niagara what it is: our Members, our employees, and the Niagara community.
For generations, you’ve counted on us for trusted service, whether it’s roadside assistance in a moment of need, expert travel planning, or safety-focused driver education. This new brand identity is a reflection of the trust you’ve placed in us and our commitment to continuing to serve you with excellence.
“Our refreshed brand is more than a new design—it’s a statement of who we are and where we’re headed,” said Marrianne Wilson, VP of Marketing, Strategy & Member Engagement. “It celebrates our heritage while embracing the future, ensuring we remain a trusted partner for the Niagara community.”
We invite you to explore our refreshed brand and learn more about the inspiration behind it in the latest edition of the CAA Niagara Magazine.
As we roll out our new brand, we’d love to hear from you! Share your CAA Niagara experiences on social media using #MovingNiagara, whether it’s a great roadside assistance story, a memorable vacation, or a driver training success. Your stories highlight why CAA Niagara remains a vital part of this community.
Thank you for being part of our journey—we’re excited for what’s ahead and grateful to have you with us.