--- title: "Introducing Our Refreshed Brand: Honouring the Past, Moving Forward" description: Explore CAA Niagara’s brand refresh—new logo, same trusted service. See how we’re evolving to better serve our Members and the Niagara community. image: https://blog.caaniagara.ca/hubfs/CAA_Niagara_Master_Logo_Stacked_CMYK.png --- [ ![CAA_Niagara_Master_Logo_Horizontal_RGB](https://blog.caaniagara.ca/hs-fs/hubfs/CAA_Niagara_Master_Logo_Horizontal_RGB.png?width=160&height=41&name=CAA_Niagara_Master_Logo_Horizontal_RGB.png)](https://caaniagara.ca/) [![CAA_Niagara_Master_Logo_Horizontal_RGB](https://blog.caaniagara.ca/hs-fs/hubfs/CAA_Niagara_Master_Logo_Horizontal_RGB.png?width=165&height=41&name=CAA_Niagara_Master_Logo_Horizontal_RGB.png)](https://caaniagara.ca/) - [My Account](http://caaniagara.ca/redirect/redirect_myaccount.jsp) - [Find a Branch](https://caaniagara.ca/contact-us) - [Careers](https://caaniagara.ca/careers) - [CAA Niagara Blog](https://blog.caaniagara.ca/) ## Search Search Search - [Membership](https://caaniagara.ca/membership) - Manage Membership - [Join CAA](https://caaniagara.ca/membership/compare) - [Renew Membership](https://caaniagara.ca/membership/renew) - 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[Auto](https://caaniagara.ca/auto) - Roadside Assistance - [Approved Auto Repair Service](https://caaniagara.ca/auto/approved-auto-repair-service) - [Roadside Assistance](https://caaniagara.ca/auto/roadside-assistance) - [Service Tracker](https://caaniagara.ca/auto/service-tracker) - CAA Rescue - [Mobile Battery Service](https://caaniagara.ca/auto/roadside-assistance/mobile-battery-service) - [Bike Assist](https://caaniagara.ca/auto/roadside-assistance/bike-assist) - [Motorcycle Rescue](https://caaniagara.ca/auto/roadside-assistance/motorcycle-rescue) - Essentials - [Driver Education](https://caaniagara.ca/auto/driver-education) - [Buying & Selling a Vehicle](https://caaniagara.ca/auto/buying-and-selling) - [Maintenance & Repairs](https://caaniagara.ca/auto/maintenance-and-repairs) - [Community](https://caaniagara.ca/community) - Member Engagement - [Events](https://caaniagara.ca/events) - [Community Boost](https://caaniagara.ca/community/community-boost) - [Worst Roads](https://caaniagara.ca/community/worst-roads) - [CAA Niagara Blog](https://blog.caaniagara.ca/) - Community Protection - [Impaired Driving](https://caaniagara.ca/community/road-safety/impaired-driving) - [Distracted Driving](https://caaniagara.ca/community/distracted-driving) - [Senior Drivers](https://caaniagara.ca/community/senior-drivers) - [Submit Your Ideas](https://caaniagara.ca/idea) - [Ontario Road Safety Resource](http://ontarioroadsafety.ca/en/) - Community Involvement - [Road Safety](https://caaniagara.ca/community/road-safety) - [Community Donations](https://caaniagara.ca/community/donations) - [Contests](https://caaniagara.ca/community/contests) - [Slow Down Move Over](https://caaniagara.ca/community/road-safety/slow-down-move-over) - [Get Roadside Assistance](https://caaroadside.ca/CAA-console/AddSubmitRRA.action?request_locale=en&club=288) - [Membership](https://caaniagara.ca/membership) - [Member Benefits](https://caaniagara.ca/membership) - [Compare Memberships](https://caaniagara.ca/membership/compare) - [Gift Membership](https://caaniagara.ca/membership/gift) - [Renew Online](https://caaniagara.ca/redirect/redirect_login.jsp) - [CAA Mobile App](https://caaniagara.ca/membership/benefits/app) - [CAA Magazine](https://caaniagara.ca/membership/benefits/magazine) - [Payment Options](https://caaniagara.ca/membership/payment-options) - [Sign Up for CAA eNews](https://caaniagara.ca/membership/benefits/enews) - [CAA Rewards®](https://caaniagara.ca/rewards) - [Places to Save](https://caaniagara.ca/rewards) - [What are CAA Dollars®](https://caaniagara.ca/rewards/caa-dollars) - [CAA Member Experiences™](https://portal.caarewards.ca/niagara/member-experience/?mem_exp=2) - [CAA Rewards® MasterCard®](https://caaniagara.ca/rewards/mastercard) - [Offers & Deals](https://caaniagara.ca/rewards/offers) - [Travel](https://caaniagara.ca/travel) - [Flights](https://caaniagara.tstllc.net/flight) - [Hotels](https://caaniagara.tstllc.net/hotel/) - [Car Rentals](https://caaniagara.tstllc.net/car/) - [Cruises](https://caaniagara.tstllc.net/cruise/) - [Vacation Packages](https://caaniagara.tstllc.net/prepacked/) - [Journeys](https://caaniagara.ca/journeys) - [Attraction Tickets](https://caaniagara.ca/travel/attractions) - [Disney Destinations](https://caaniagara.ca/travel/attractions/disney-destinations) - [Universal Orlando Resort](https://caaniagara.ca/travel/attractions/universal-orlando) - [Destination Weddings](https://caaniagara.ca/travel/destination-weddings) - [Travel Information](https://caaniagara.ca/travel/before-you-go) - [Maps, TripTiks & TourBooks](https://caaniagara.ca/travel/maps-triptiks-tourbooks) - [Passport Photos](https://caaniagara.ca/travel/before-you-go) - [International Driving Permit](https://caaniagara.ca/travel/before-you-go) - [Travel Insurance](https://caaniagara.ca/insurance/travel) - [Events & Presentations](https://caaniagara.ca/events/travel-presentations) - [Find an Agent](https://caaniagara.ca/travel/find-an-agent) - [Insurance](https://caaniagara.ca/insurance) - [Get a Quote](https://caaniagara.ca/insurance) - [Home Insurance](https://caaniagara.ca/insurance/home) - [Auto Insurance](https://caaniagara.ca/insurance/auto) - [Pet Insurance](https://caaniagara.ca/insurance/pet) - [Travel Insurance](https://caaniagara.ca/insurance/travel) - [Personal Accident Insurance](https://caaniagara.ca/insurance/personal-accident) - [Life Insurance](https://caaniagara.ca/insurance/life) - [Health & Dental Insurance](https://caaniagara.ca/insurance/health-and-dental) - [File a Claim](https://caaniagara.ca/insurance/claims) - [Find an Agent](https://caaniagara.ca/insurance/find-an-agent) - [Auto](https://caaniagara.ca/auto) - [Roadside Assistance](https://caaniagara.ca/auto/roadside-assistance) - [Service Tracker](https://caaniagara.ca/auto/service-tracker) - [Mobile Battery Service](https://caaniagara.ca/auto/roadside-assistance/mobile-battery-service) - [Bike Assist](https://caaniagara.ca/auto/roadside-assistance/bike-assist) - [Motorcycle Rescue](https://caaniagara.ca/auto/roadside-assistance/motorcycle-rescue) - [Buying & Selling a Vehicle](https://caaniagara.ca/auto/buying-and-selling) - [Maintenance & Repairs](https://caaniagara.ca/auto/maintenance-and-repairs) - [Community](https://caaniagara.ca/community) - [Worst Roads](https://caaniagara.ca/community/worst-roads) - [Distracted Driving](https://caaniagara.ca/community/distracted-driving) - [Senior Drivers](https://caaniagara.ca/community/senior-drivers) - [Road Safety](https://caaniagara.ca/community/road-safety) - [Community Donations](https://caaniagara.ca/community/donations) - [Contests](https://caaniagara.ca/community/contests) - [Events](https://caaniagara.ca/events) - [Slow Down Move Over](https://caaniagara.ca/community/road-safety/slow-down-move-over) - [Join CAA](https://auth.caaniagara.ca/join/primary) - [My Account](https://auth.caaniagara.ca/account/requirelogin) - [Find a Branch](https://caaniagara.ca/contact-us) - [Join CAA](https://caaniagara.ca/membership/compare) - [Get Roadside Assistance](https://caamobile.ca/CAA-console/AddSubmitRRA.action?request_locale=en&club=288) # Introducing Our Refreshed Brand: Honouring the Past, Moving Forward April 7, 2025 | CAA Niagara   Introducing Our Refreshed Brand: Honouring the Past, Moving Forward 3:24 For [over a century](https://caaniagara.ca/about-caa), [CAA Niagara](https://caaniagara.ca/) has been a trusted partner in the Niagara community—growing and evolving to meet the needs of our [Members](https://caaniagara.ca/membership) while staying true to our mission. What started as a small auto club has become a dynamic, Member-focused organization serving over 157,000 Members across [roadside assistance](https://caaniagara.ca/membership/benefits), [travel](https://caaniagara.ca/travel), [insurance](https://caaniagara.ca/insurance), and [driver education](https://caaniagara.ca/community/safety-for-life).  ![CAA_Niagara_Master_Logo_Stacked_CMYK](https://blog.caaniagara.ca/hs-fs/hubfs/CAA_Niagara_Master_Logo_Stacked_CMYK.png?width=411&height=263&name=CAA_Niagara_Master_Logo_Stacked_CMYK.png)Now, we’re excited to introduce the next step in our journey: a refreshed brand identity that celebrates our rich history while embracing the future.  ### **Why Refresh Our Brand?**  At CAA Niagara, we pride ourselves on being more than just a roadside assistance provider. Over the years, we’ve expanded to better serve our Members, adding valuable new programs and partnerships that make life easier and travel safer.  Two of our most significant milestones in recent years have been the acquisitions of [Niagara Airbus](http://www.niagaraairbus.com/) in 2022 and [AAPEX Driving Academy](https://www.aapexdriving.com/) in 2023. These additions strengthened our role as a comprehensive mobility partner, helping Members and the Niagara community access safe driving education and seamless travel solutions.  As we continue to evolve, it’s important that our brand reflects this growth. Our refreshed identity is a symbol of our commitment to Moving Niagara forward, every single day—while staying deeply connected to our roots.  ### **What’s Changing?**  The most visible change is our updated brand identity, which includes refreshed logos for [CAA Niagara](https://caaniagara.ca/), [Niagara Airbus](http://www.niagaraairbus.com/), and [AAPEX Driving Academy](https://www.aapexdriving.com/). These new designs create a cohesive look across our services while ensuring that each retains its unique heritage.  You’ll start seeing these changes rolled out over the next few months in our branches, on our fleet vehicles, and throughout the community. But while our look is evolving, our mission remains the same: to provide trusted services that deliver quality, reliability, and peace of mind.  ### **More Than Just a New Look—It’s About You**  This brand refresh isn’t just about a new logo or updated signage—it’s about the people who make CAA Niagara what it is: our Members, our employees, and the Niagara community.  For generations, you’ve counted on us for trusted service, whether it’s roadside assistance in a moment of need, expert travel planning, or safety-focused driver education. This new brand identity is a reflection of the trust you’ve placed in us and our commitment to continuing to serve you with excellence.  “Our refreshed brand is more than a new design—it’s a statement of who we are and where we’re headed,” said Marrianne Wilson, VP of Marketing, Strategy & Member Engagement. “It celebrates our heritage while embracing the future, ensuring we remain a trusted partner for the Niagara community.”  ### **Join Us in Moving Forward**  We invite you to explore our refreshed brand and learn more about the inspiration behind it in the latest edition of the [CAA Niagara Magazine](https://magazine.caaniagara.ca/). As we roll out our new brand, we’d love to hear from you! Share your CAA Niagara experiences on social media using #MovingNiagara, whether it’s a great roadside assistance story, a memorable vacation, or a driver training success. Your stories highlight why CAA Niagara remains a vital part of this community.  Thank you for being part of our journey—we’re excited for what’s ahead and grateful to have you with us.  [![Share on facebook](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/facebook-color.png?width=24&name=facebook-color.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.caaniagara.ca%2Fintroducing-our-refreshed-brand-honouring-the-past-moving-forward%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&name=linkedin-color.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.caaniagara.ca%2Fintroducing-our-refreshed-brand-honouring-the-past-moving-forward%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on twitter](https://7528304.fs1.hubspotusercontent-na1.net/hub/7528304/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/twitter-color.png?width=24&name=twitter-color.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.caaniagara.ca%2Fintroducing-our-refreshed-brand-honouring-the-past-moving-forward%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.caaniagara.ca%2Fintroducing-our-refreshed-brand-honouring-the-past-moving-forward%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=) [![Share on pinterest](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/pinterest-color.png?width=24&name=pinterest-color.png)](http://pinterest.com/pin/create/button/?url=https%3A%2F%2Fblog.caaniagara.ca%2Fintroducing-our-refreshed-brand-honouring-the-past-moving-forward%3Futm_medium%3Dsocial%26utm_source%3Dpinterest&media=) [![Share on email](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/email-color.png?width=24&name=email-color.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.caaniagara.ca%2Fintroducing-our-refreshed-brand-honouring-the-past-moving-forward%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.caaniagara.ca%2Fintroducing-our-refreshed-brand-honouring-the-past-moving-forward%3Futm_medium%3Dsocial%26utm_source%3Demail)   ### More from CAA Niagara Tags: [Community](https://blog.caaniagara.ca/topic/community), [News](https://blog.caaniagara.ca/topic/news), [Membership](https://blog.caaniagara.ca/topic/membership) [Tweets by CAA Niagara](https://twitter.com/caaniagara) ### Recent Posts - [Contact Us](https://caaniagara.ca/contact-us) - [About CAA Niagara](https://caaniagara.ca/about-caa) - [Annual Report](https://caaniagara.ca/AnnualReport2024) - [Board of Directors](https://caaniagara.ca/theboard) - [News & Media](https://caaniagara.ca/news) - [Careers](https://caaniagara.ca/careers) - [Terms & Conditions](https://caaniagara.ca/terms-and-conditions) - [Privacy Policy](https://caaniagara.ca/privacy-policy) - [Consumer Email Policy](https://caaniagara.ca/consumer-email-policy) - [AODA Customer Service Policy](https://caaniagara.ca/accessibility-standard) ![tico.ca](https://blog.caaniagara.ca/hubfs/Caaniagara_September2017/pdf/TICO-Logo.png) Ontario  Registration  #01381980 **Member Service** 1-800-263-7272 **Roadside Assistance** Niagara Region: 1-800-263-3616 Canada & US: 1-800-222-4357 or \*222 CAA Niagara serves Members in the Regional Municipality of Niagara. If you live outside the Niagara Region, [visit the CAA National website](https://www.caa.ca/) to find the CAA club that serves you. Accessible formats and communication supports are available upon request. ® CAA, CAA logo and CAA Dollars trademarks owned by, and use is authorized by, the Canadian Automobile Association. © Copyright 2025 CAA Niagara, Canadian Automobile Association. ® All rights reserved. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "CAA Niagara", "url" : "https://blog.caaniagara.ca/author/caa-niagara" }, "dateModified" : "2025-04-07T14:53:07.316Z", "datePublished" : "2025-04-07T14:53:07.000Z", "headline" : "Introducing Our Refreshed Brand: Honouring the Past, Moving Forward", "image" : [ "https://blog.caaniagara.ca/hubfs/CAA_Niagara_Master_Logo_Stacked_CMYK.png" ], "mainEntityOfPage" : { "@id" : "https://blog.caaniagara.ca/introducing-our-refreshed-brand-honouring-the-past-moving-forward", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.caaniagara.ca/hubfs/CAA_Niagara_Master_Logo_Horizontal_RGB-1000x250.png" }, "name" : "CAA Niagara" } } ```