Traditionally, the automotive services industry has been a male-dominated field. But in recent years, the landscape has evolved to a place where more and more women are showing their strength, vision, and leadership. This year on International Women’s Day, we celebrate the women who help make CAA Mobile Car Battery Service available to Members across the country. Let’s take a closer look at the journey of a CAA car battery as it passes through the hands of many hard working women before being installed in a Member’s vehicle.
Building Top of the Line CAA Batteries
CAA car batteries are long-lasting and of the highest quality. Many of these premium batteries are assembled and inspected by women at East Penn Manufacturing (EPM)in Pennsylvania. In 2019, more than 2,000 women were employed by EPM, helping to bring top of the line car batteries to CAA Members throughout Canada.
Supplying CAA Car Batteries Across America
CAA car batteries are distributed across Canada to thousands of CAA Battery Service Providers by Club Assist, the Preferred Supplier for the CAA Mobile Battery Service Program. Club Assist proudly employs 58 women at every level. From field operations to the executive suite, women account for 30% of their total workforce.
Club Assist ensures CAA Battery Service Technicians are properly trained and outfitted with CAA premium car batteries, along with the tools they need to accurately test and replace a Member’s battery.
A Phone Call Away 24/7
Dead batteries have no respect for important appointments or special occasions. When Members call 1-800-263-3616 for roadside assistance, the call is directed to a local CAA call center where help is available 24 hours a day, seven days a week. Call center operators, many of whom are women, are trained to assess the Member’s concern and quickly send help when they need it most.
Batteries Delivered and Installed in Your Driveway
CAA Mobile Car Battery Service is one of the most popular services available with CAA Membership. When it’s time for a new battery, Members can bypass the parts store and repair shop. Instead, they can have a car battery delivered and installed in their driveway by a qualified CAA Battery Service Technician. More and more women are joining the ranks of these talented Technicians. In fact, two women recently qualified to compete at the Battery Service Skills Challenge® Championship in Washington D.C. Throughout the competition, they showed off their advanced Member service and technical skills.
From the roadside to the boardroom, women in the automotive repair and maintenance industry are on the rise! CAA is proud to have a strong network of outstanding women who help define the CAA Mobile Battery Service Program. For more information on CAA car batteries, or to request having a skilled Technician come to your location to test your battery, and replace it if needed, click here.
Ontario